With three generations of Turkish rug experience in his family, Memet Gureli started his own rug company in 1989. After years of success, Memet recognized the new trends in home furnishings and designs and wanted to move his company toward contemporary rug production. In 2002, a new product line was launched called EthniCon Vintage, beautifully blending antique, ethnic Turkish kilims into one-of-a-kind contemporary pieces. A new shop was opened in the Grand Bazaar featuring these new product lines.

In 2007, a new brand called “dhoku”, which means “texture” in Turkish, was launched. The dhoku brand now includes seven product lines of stunning new contemporary rug styles, which are hand woven on looms in Anatolia or created by selecting amazing antique rugs and bringing them back to life. There are four dhoku stores in the Grand Bazaar in Istanbul. The dhoku product lines can be found in select boutiques and furniture stores in the US, Europe, Japan, Middle East, South Africa and Australia.

As one would clearly observe from these seven contemporary rug lines, the young dhoku company will always be in search of the next…